THE ART OF CONNECTION
Across Asia, the Red Thread is an enduring symbol of connection. An invisible thread said to link people, places, and opportunities whose paths are destined to cross.
The most valuable opportunities emerge through meaningful relationships, shared experiences, and trusted introductions.
OUR MISSION
Creating meaningful connections that lead to lasting influence.
Through trusted relationships, thoughtful storytelling, and unforgettable experiences, we help brands earn visibility, build reputation, and unlock opportunity across Asia.
WHY NOW
In a world of algorithms and endless content, relationships remain the most valuable currency.
People trust recommendations over advertising, experiences over campaigns, and relevance over reach.
The brands that thrive are those that build meaningful relationships and lasting influence.
THE FOUNDERS
MIKA WASSENAAR
Creative Direction, Brand Strategy, & Partnerships
Creative director, brand strategist, and entrepreneur with more than 20 years of international experience spanning fashion, textiles, product development, branding, and storytelling. Having lived and worked in Montreal, London, Shanghai, Istanbul, and Phuket, Mika brings a unique East-meets-West perspective to brand building, cultural partnerships, artist collaborations, wellness initiatives, and destination storytelling.
VITA SUN
Market Communications & Editorial Strategy
Media, editorial, and communications specialist with over 12 years of experience across luxury hospitality, travel, and lifestyle. Former editorial lead for Shanghai's leading publications, Vita brings deep expertise in China market communications, media relations, KOL partnerships, luxury travel audiences, and strategic storytelling. She helps brands navigate the complexities of the market with clarity and confidence.
EKA LIU
Experiences, Hospitality Relations, & Strategic Partnerships
An experience curator, entertainer, and hospitality connector known for creating memorable moments and meaningful relationships. With 13 years of corporate public relations and client relationship experience, and 14 years in the events and entertainment industry, she has built an extensive network across hospitality, tourism, lifestyle, and events. She specialises in strategic partnerships, experiential brand activations, community building, and destination marketing.
STEVEN PHAN
Art Direction, Design, & Photography
With over 20 years of experience shaping brands, Steven combines strategic insight with a refined creative vision to lead art direction, design, and photography. His background includes fashion and product design, alongside work in wellness and hospitality. His work creates distinctive brand identities and visual narratives that connect people, culture, and place. Steven helps brands uncover meaningful connections, and communicate with authenticity,
WHY WORK WITH US
Boutique by design, creative at heart, strategic by nature. We create more than visibility. We create access through an established network of influential media, key decision-makers, and strategic partners.
Clients benefit from:
+ Direct Access to Decision-Makers & Tastemakers
+ Faster Market Entry & Stronger Local Positioning
+ Strategic Partnerships for Brand Growth
+ Experiences That Inspire Authentic Stories
+ Culturally Grounded Strategy
+ Senior Expertise, Tailored Thinking
+ Trusted Market Guidance
+ A Long-Term Partnership for Sustainable Growth
Influence is built through the right relationships, at the right time, with the right people.
We combine meaningful connections with strategic execution, bringing confidence and peace of mind.
